Wednesday, 30 September

Well-well, so, during one of his speeches in France, Zelensky said that Ukrainian women are one of the country’s “brands”, along with delicious meals and beautiful landscapes. It’s hard to say what kind of reaction the president expected, however, we’re going to tell you how the statements of the head of the state were perceived on the network.

Iryna Gerashchenko, first deputy chairwoman of the Verkhovna Rada, speaking about the visit of Zelensky to France, noted that his statement on brands and women is nothing more than sexism.

Ivanna Klympush-Tsintsadze, vice-prime minister of Ukraine, recalled how one of the former presidents (Yanukovych) has already urged foreigners to visit us in May when “chestnut trees are in blossom and women take off their clothes”.

A similar remark was made by the head of the Center for Human Rights ZMINA Tetina Pechonchyk, however, she did not omit the “darling” by Petro Poroshenko.

Journalist Kateryna Venzhyk stressed that the worst was not the very statement by Zelensky, but that the new people from his party instead of a sharp reaction began to justify the head of the state.

The head of the Ukrainian Institute of National Remembrance, Volodymyr Viatrovych, emphasized that the “brand” is a trademark used to designate a product.

Marta Hosovska, a translator and literary critic, was also outraged by the words of Zelensky. She explained that a brand is something that distinguishes a special from thousands similar to it.

People’s deputy Maria Ionova concisely noted that speeches of Volodymyr Zelensky continued… rhetoric of Kvartal 95.

The blogger Zoya Kazanzhy confessed that she wasn’t surprised by the President’s words. After all, she had an opportunity to ask the then-candidate Zelensky whether he considered himself a feminist. According to the author, the answer made it clear that he is completely out of context.

The ATO veteran and blogger Roman Kulyk remarked that only those who noticed Zelensky for the first time only this year can be surprised by such phrases.

Political expert Olesya Yakhno-Belkovskaya has a quite similar point of view. In her opinion, in this case, the only available experience – that is Kvartal 95 – was triggered automatically.

Blogger Serhii Marchenko stressed that the president’s incorrect statements could not be considered the norm, even if “everyone is saying so”. After all, the president isn’t everyone – he is a symbol and a role model followed by millions of people.

Lawyer and former deputy minister of economic development, Natalia Mykolska, advised explaining to the president what sexism is and why it’s better not to say such things.

Literary critic Iryna Nikolaichuk wrote that the president did not say anything new: the Ukrainian “beautiful people and especially women” too often face the desire to turn them into items of personal use or interior decorations.

Olena Sotnyk, a People’s Deputy, is convinced that the statement of Zelensky is nothing more than evidence of our society’s disrespect for itself.

A blogger Tatusya Bo has also treated a phrase by Zelensky with criticism.

Fashion blogger Mayya Tulchinskaya has also joined the flash mob #I’mnotabrand.

Volunteer and blogger Dana Yarovaya turned to David Arahamia, who entered the top ten list of Servant of the People, with a request to convey to Zelensky a message that Ukrainian women are not a brand.

David Arahamia himself decided to stand up for Zelensky and listed things that in his opinion were left out of sight because of “brand turmoil”. The potential People’s Deputy couldn’t figure out what’s wrong with the statement of Zelensky.

Journalist Rostyslav Demchuk also stood up for Zelensky. According to him the phrase Zelensky contains no sexism, and only… losers can think of such thing.

Journalist Ivan Yakovyna, in general, agreed with the thesis about the brand. However, he noted that the brand “the most beautiful” – it is not so terrible, however, in our case, according to the author, it goes side by side with the brand “woman of easy virtue”.

MP Iryna Podoliak only asked whether well-known Ukrainian women should be considered as a brand: Lina Kostenko, Oksana Zabuzhko and others.

In a time being, on the page of the deputies’ union Equal Opportunities, they published a statement that urges all politicians and public figures to avoid such statements.

Reactions were collected by Stepan the Goat

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